Digital Marketing in the Digital Landscape

Digital Marketing in the Digital Landscape

Digital marketing is key when the sales process is no longer driven by the seller, but by the consumer. If a consumer has a problem they no longer turn to the salesperson, but to an online search engine. (Google probably, as they currently have 90.46% of the search engine market share worldwide) to find the solution.

Abbie Burgess- Social Media and Photography expert

Cost is almost directly proportional to the amount of research your customer will do. The more expensive your product is, the better your digital marketing needs to be, as the more research a prospective customer will do. This shift in balance means that you have to claim and cultivate all aspects of the digital landscape to ensure that your customers will find you.

Everything about you or your website that can be accessed through a computer. Social media, directories like Yell, your website, a Google Business entry, a ‘maps’ entry, are all part of the landscape.

Big businesses have spent years developing teams to manage their digital presences. This so they can be found online and that they can solve whatever problem their customers have. And you need to do the same.

Running a business is difficult enough, without having to learn a whole new skillset in digital marketing, right?  And in a world where the guidance can shift almost daily, it’s even more off-putting. Don’t worry. 

And you need to do the same. 

Running a business is difficult enough, without having to learn a whole new skillset in digital marketing, right?  And in a world where the guidance can shift almost daily, it’s even more off-putting. Don’t worry. 

Part of digital marketing is about owning the market share; claiming every opportunity there is to show people what you do. It’s all very greedy, but very effective. So having a Facebook, Instagram, Twitter, LinkedIn, and Google My Business account automatically gives you 5 extra digital shopfronts. If you add in a website, and a blog and you’ve massively increased the places your customers can find you.

There’s also useful directories like Yell, Scoot, Central Index, and Yelp, that feed local news outlets for their own directories. Inputting your details into one of these means your business could be found another five or six times. 

None of the platforms need you to have any digital skills either, most of it is a text field where you can put your details. Just remember to keep a track of where you have the details stored in case anything changes! 

Managing social media is what people struggle with the most, but it really doesn’t have to be hard. Dedicate some time each month to plan and produce the bulk of your content ahead of time. There are lots of free tools online to help you produce great-looking images. Make sure that you have the correct permissions for any images that use online.

Planning your content in advance it takes the pressure off you a bit. If you end up doing something exciting suddenly, you can always use that extra content and keep your scheduled stuff for later.

Keep a record of each place your business has a shopfront, and remember to update them all if something changes!

Do you have a question? Why not get in touch?

Abbie x

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