May 2020

In 2020 photos really are everything; from your website to your Instagram feed and everything else in between you should always be thinking about the next photo. Keeping your website photos updated where possible will help your website look fresh, each time your customers or audience come back to visit.  What Should A Photo Do? The important thing to remember is that a photo should tell a story in its own right; in many cases a photo shouldn’t really need text or a caption at all. The old saying “a photo tells a thousand words” is true. Words are important of course

Social media is probably the most useful tool available to startups and SME's because it is so much more accessible. You don't need a huge budget, you don't need to understand code, and you have total control over your results. The only thing you need to put in is some time and creativity. What sort of results are you looking for? Better brand awareness? More sales? One tends to lead into the other; if you have better brand awareness, more people know who you are, and you're more likely to get more sales. Likewise, if you get more sales, there's

The Prime Minister and the government have unveiled a 50 page document which has set out the phased return towards normal life with some easing of restrictions officially coming into force yesterday.  What’s changed?  Boris Johnson has actively encouraged those who cannot work from home to now return to work ‘where it’s safe to do so’ highlighting construction and manufacturing as sectors who’s employees should now be returning to work. We’re allowed out for more exercise. Under the lockdown rules imposed on March 23rd the rule said ‘once per day’ you could leave the home to exercise. Although there was never a time

One of the most repeated bits of advice floating around on the internet is to be authentic. To build your authenticity into your content. To be the person selling your products. To build yourself or your beliefs into the brand. We've all heard the phrase 'people buy from people' and that's sort of true. But how important is it, and what exactly does it mean? So, if people buy from people, how does your customer get to know you? Especially through our lockdown and the social distancing policies which are likely to continue for now. When you're online, do you