July 2020

Continuing on our social media journey, we're now at Platform Instagram! People working in business to business categories often dismiss Instagram, and they shouldn't! Instagram is a great opportunity to highlight your product or service in practise. Being based on images and videos means its ideally placed to help you how off what you sell 'in the moment', rather than trying to sell sell sell all the time. Why is Instagram so good? Well, its because of what is allowed on the platform. It declutters marketing. There's no link jamming, no spamming, no which sort of content shall I post,

Why is video great? Well firstly this isn’t the quick answer you might think! Today I’m going to be looking at how you can create video for your business, why you should use it and where you should use it for maximum impact. Visual moving content has become a dominant force in digital marketing and is now something that everyone should be at least trying.  Why?  Firstly, video is more engaging. How do most people unwind at the end of the day? Netflix? TV? Gaming? So it’s hardly surprising that it's important when it comes to marketing. We can consume video; moving

We’re continuing our marketing train journey, but this time we’re stopping off at Platform Twitter!Twitter is quite often overlooked in terms of social media. Maybe its because people would rather be on Facebook (because it’s the oldest) or Instagram (because it’s pictures). Even platforms like TikTok are becoming busier and busier as people jump on the bandwagon (or train?!). But do you know your way around? Do you know how to get the best out of your business from Twitter? Or, do you know why Twitter isn’t for you? It’s not for everyone! We can help you decide!  Who is on the platform? Twitter works a