4 ways to improved social media results
Social media is probably the most useful tool available to startups and SME’s because it is so much more accessible. You don’t need a huge budget, you don’t need to understand code, and you have total control over your results. The only thing you need to put in is some time and creativity. What sort of results are you looking for? Better brand awareness? More sales? One tends to lead into the other; if you have better brand awareness, more people know who you are, and you’re more likely to get more sales. Likewise, if you get more sales, there’s more talk about your products, which means more people know who you are and you get more sales.
To get the best results on social media, you need to understand your audience, plan ahead, create quality value, analyse the stats, and socialise. That’s it. That’s what will get you better results on Social Media.
1. Understand your audience
You need to who your audience is and what they want because this will tell you what sort of content to produce, and where to put it. If you aren’t sure who your audience is, try to answer some of these questions.
- Is my product mostly for men, women, or is it unisex?
- What age group do I expect to buy from me?
- Are they buying for themselves, or someone else? A child, partner, or parent, maybe?
- What else are they interested in?
- What are they thinking about to think of you?
The last two are probably the hardest to answer, but to get the best results, you need to know! If you know what else your customer is thinking about when they think of you, and you match it, they’ll be more engaged. If you know what your customer is thinking about before they come to you, then you can use this to shape the content you produce and pull them into your brand.
2. Plan for good results
Social media never just happens. We know this, and we totally understand! To get around this, spend some time planning ahead. You might need to schedule an afternoon off from doing everything else in your business, but it will be worth it, we promise!
By planning and producing your content, you safeguard your strategies by having everything sorted before you get started on your to-do list. There’s always a million and one other things to do, and because social media is so prevalent, we often don’t appreciate the time it takes to create quality content.
Planning also means you can look ahead and take advantage of awareness days and weeks to help you develop your content. For example, Breakfree Counselling used Mental Health Awareness week to reach out on Facebook as a reminder that we’re not alone. It also means that you can track when and how you are selling versus adding value for the customer. We, for example, sell social media, but this blog is here to add value for you, not to sell to you.
3. Create Quality Value
People on social media expect a level of quality that means it’s no longer enough to just put something up for the sake of having something up. The content needs to be of high quality in terms of how it looks. So no blurry or small images, full sentences that make sense, well-lit video etc.
The content also needs to do something for your audience. It needs to add value. That can be pure entertainment, useful information, or getting to know you, as the seller. Remember, it’s called Social Media. You’re supposed to be social! People love talking about themselves generally, so it can be a really useful tool to get to know your audience, your customer base, in a more social manner. Finding out what their favourite colours are, seems like a really innocuous question, but if you can change your packaging to include that colour, you’ve added value. It also helps to boost your engagement on platforms like Facebook, and this helps your other content too.
4. Analyse the results
Facebook, Twitter, Instagram, and LinkedIn all have statistics available so you can see how well your content is doing, who’s seeing it, and what type of content is doing. You should use this! There’s lots of information available but don’t let it overwhelm you. There’s the option to see your audience demographic, your top posts, which posts they’ve engaged with and how.
Use this information in your next planning session! If you planned a video and it took you 12 days to make, edit, and publish, but it only reached 78 people, and only of them engaged with the post it’s not worth it. Especially if you know that a nice picture and a well-written question gets 75 responses and 679 people see it.
Thanks for reading!