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It’s often said that people buy from people, but how does that work when you’re buying online and you never meet the seller? Do you really just buy from the brand? Or are you still buying from a person? How do you know you like the person you’re buying from? In today’s digital world, as a business owner, you need to make sure that who you are as a person is coming through in every interaction you have with a potential customer. And how do you do that? Well, it’s all about your brand. Your brand should tell people who you

Well you don’t need me to tell you that we’re currently going through something quite unprecedented. When was the last time we couldn’t go to the football, sit in the pub or go to the gym? (ok last one I’ve never done but shh!) The point is we have an emergency on our hands and we all have to play our part in helping others and protecting yourself and those around you.  But I don’t want to be too doom and gloom today as there’s enough of that. This is a serious situation. Everyone should be listening to the Prime Minister’s

When you're running a business you've got a to-do list a mile long! We know, we're right there with you! It can be an uphill battle to sort out your sales, invoicing, accounts, doing the actual work, and marketing. Marketing can be even more of a pain because it feels like there is always something else to do. Another social platform to use, have you been to this networking event or maybe do you need some posters? It can be quite overwhelming, especially when you think of all the other things you need to do. So how do you

It's been a little while since I last wrote a blog post and for that I apologise, I’ll not bore you with the usual ‘we’ve been ever so busy’ because who isn’t? Anyway, today I’m talking a little bit about words and photos and which is more important. Just think about that for a second, if you could only have one or the other would you choose words or photos? Tough one I say. This was something myself and Abbie were chatting about in the office this week after seeing many social media posts about World Book Day (Ps. If

Today we talk a lot about creating engaging content because that's what the algorithms want. But are we right to focus on engagement? Matthew Sweezey, said that 'Your customers aren't in it to be engaged, they're looking to be entertained'. This is the Principal of Marketing Insights for Salesforce.com. He's also an author and contributor of Forbes and Harvard Business. And why is it so important? Well, because now there is so much choice and so much access to information, you need to make sure that your customer, your audience, sees and buys into your content. The Sales Relationship Businesses forget

Today I’m talking about trust! Don’t worry this isn’t Love Island, but about trusting other people in your business, from staff and allowing employees to upskill so they can be more beneficial and cost effective within your company to where outsourcing can help by freeing up time within the company itself. This blog will be focusing a lot on business owners from larger companies to smaller enterprises but a lot of the tips and advice will also apply to key decision makers in companies big and small.  UPSKILLING  Firstly, let's tackle upskilling. When you first launch a business it can be exciting