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We’re ten days into a brand new month (if you’re reading this when I first wrote it on Thursday 10th September 2020 of course!) and what changes, if any, are you bringing to your business? After a spring and summer where life has felt disrupted, is the autumn the time to turn over a new chapter in your company history?  With a halt on easing some lockdown restrictions in just the last few days; it certainly looks like disruption to our normal way of life may continue for some time yet.  But as a business owner myself, who endeavours to support

It’s been a difficult few months for businesses and spending money on expensive PR campaigns or marketing plans might not be the main priority. We understand that, but of course as a business you have to make money. Now more than ever maximising your opportunities is more important than ever. PR is all about you managing your businesses messages. So today I’m going to talk through some ways you can accelerate your businesses PR, without necessarily spending loads of cash.  Blogging  Blogging is a great way to do PR and connect with customers. However the drawback is having to write about yourself

Continuing on our social media journey, we're now at Platform Instagram! People working in business to business categories often dismiss Instagram, and they shouldn't! Instagram is a great opportunity to highlight your product or service in practise. Being based on images and videos means its ideally placed to help you how off what you sell 'in the moment', rather than trying to sell sell sell all the time. Why is Instagram so good? Well, its because of what is allowed on the platform. It declutters marketing. There's no link jamming, no spamming, no which sort of content shall I post,

Why is video great? Well firstly this isn’t the quick answer you might think! Today I’m going to be looking at how you can create video for your business, why you should use it and where you should use it for maximum impact. Visual moving content has become a dominant force in digital marketing and is now something that everyone should be at least trying.  Why?  Firstly, video is more engaging. How do most people unwind at the end of the day? Netflix? TV? Gaming? So it’s hardly surprising that it's important when it comes to marketing. We can consume video; moving

We’re continuing our marketing train journey, but this time we’re stopping off at Platform Twitter!Twitter is quite often overlooked in terms of social media. Maybe its because people would rather be on Facebook (because it’s the oldest) or Instagram (because it’s pictures). Even platforms like TikTok are becoming busier and busier as people jump on the bandwagon (or train?!). But do you know your way around? Do you know how to get the best out of your business from Twitter? Or, do you know why Twitter isn’t for you? It’s not for everyone! We can help you decide!  Who is on the platform? Twitter works a

So we all know how many different things there are to think about in marketing, and running a business. We all also know that we have very limited time in which to do all these things. Try thinking about everything as a train line, with stops and platforms along the way where you can do your work. Not every stop had a platform you want to get off at, but there'll be some you just have to, like the HMRC stop, with platforms for everyone whether you're a sole trader, a limited company or a partnership. Then there are