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Why is video great? Well firstly this isn’t the quick answer you might think! Today I’m going to be looking at how you can create video for your business, why you should use it and where you should use it for maximum impact. Visual moving content has become a dominant force in digital marketing and is now something that everyone should be at least trying.  Why?  Firstly, video is more engaging. How do most people unwind at the end of the day? Netflix? TV? Gaming? So it’s hardly surprising that it's important when it comes to marketing. We can consume video; moving

We’re continuing our marketing train journey, but this time we’re stopping off at Platform Twitter!Twitter is quite often overlooked in terms of social media. Maybe its because people would rather be on Facebook (because it’s the oldest) or Instagram (because it’s pictures). Even platforms like TikTok are becoming busier and busier as people jump on the bandwagon (or train?!). But do you know your way around? Do you know how to get the best out of your business from Twitter? Or, do you know why Twitter isn’t for you? It’s not for everyone! We can help you decide!  Who is on the platform? Twitter works a

So we all know how many different things there are to think about in marketing, and running a business. We all also know that we have very limited time in which to do all these things. Try thinking about everything as a train line, with stops and platforms along the way where you can do your work. Not every stop had a platform you want to get off at, but there'll be some you just have to, like the HMRC stop, with platforms for everyone whether you're a sole trader, a limited company or a partnership. Then there are

If you don’t know what WordPress is, that’s okay. If you’re working in web design or other digital media, you may know what it is but generally it’s not a widely known platform. WordPress is a content management system that can be used to build, manage and update websites. At intoitMEDIA, we use the platform as standard for our websites and today I’m going to talk about why we do so.  Versatile means versatile! One of the first reasons we use it is because it’s versatile and our ‘versatile websites’ need to be

Logos are probably the most important aspect of your brand because they're your first opportunity to tell your customer what you want them to hear. They're the first thing a customer sees, and the thing that they base all their decisions off. A good logo links all the aspects of your brand together, from the colours you use to the shapes. So, how do you go about getting the right logo for you? We'll talk you through how we created Tracey from People Excellence Performance's new logo. Tracey came to us for a new logo design that will be used

Finding the right words to describe your business is an evolving task. Many businesses are constantly adapting to changes within their industry, social change and economic impacts. And with that, the language and words you use to describe you and your business should reflect those changes and should adapt to recognise it. So today I’m looking at a few things you can do to keep up with those changes.  Change isn’t scary The first thing to say is don’t be afraid to change things. Since intoitMEDIA launched, less than two years ago, we have refreshed the words we use across our website