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Today we talk a lot about creating engaging content because that's what the algorithms want. But are we right to focus on engagement? Matthew Sweezey, said that 'Your customers aren't in it to be engaged, they're looking to be entertained'. This is the Principal of Marketing Insights for Salesforce.com. He's also an author and contributor of Forbes and Harvard Business. And why is it so important? Well, because now there is so much choice and so much access to information, you need to make sure that your customer, your audience, sees and buys into your content. The Sales Relationship Businesses forget

Today I’m talking about trust! Don’t worry this isn’t Love Island, but about trusting other people in your business, from staff and allowing employees to upskill so they can be more beneficial and cost effective within your company to where outsourcing can help by freeing up time within the company itself. This blog will be focusing a lot on business owners from larger companies to smaller enterprises but a lot of the tips and advice will also apply to key decision makers in companies big and small.  UPSKILLING  Firstly, let's tackle upskilling. When you first launch a business it can be exciting

Search Engine Optimisation (SEO) is something everyone should know a little bit about. As a warning, I am not writing this blog claiming to be an SEO expert, but I am writing based on personal experience. My first tip before we even get into the blog is make sure you have a look at the free courses on Google as there are some great ones. So what does SEO mean for you? The more time and sometimes money you spend on your search engine optimisation means the bigger return you or your business is likely to receive. So when you enter the

Social Media is such a good way of getting in touch with your customers because it helps you talk directly to them, but good content can be so expensive. I don't mean just cold hard cash either, because you can spend as much money as you like boosting posts or bidding for space. I mean the time you spend learning to create content, actually making it, then all the research and the analysis that you should do after. We don't often measure the cost of social media including our time and energy, and we should. About 74% of Facebook users

We’re a few weeks into 2020 now and if you’re like most you have probably only just caught up from the post-christmas to do list! And if I'm honest today I’m probably just going to add to your to do list - but it’s all for good reason so stick with me… It's all about visual marketing! You’ve probably heard before lots of people telling you to do more visual marketing for your business, either video or pictures, or an infographic maybe, but it’s not a quick fix. Especially if you’re juggling running a business or, if you’re self employed, a tax

Adam Wood - Website & Design Expert. January! What a month and who asked for it? No one! But here we are, and if you remember before Christmas I wrote a blog on winding down and I was very very excited for it. However now I am back in the office, it's hard getting back into the routine of it! With an office move happening at the end of the month and working on some big projects, I feel very overwhelmed but I have seemed to crack getting back into the swing of things. As an office we are very excited to