Now after a year that has felt a lot different, many of us are now counting down the days to Christmas; even if it’s a quieter or more stripped back celebration. But while we all enjoy a few days off; dropping the ball before, during or after the festive season could be a costly mistake for your business. Exchanging gifts between friends and family may be something we all enjoy. However today I'm talking about someone else in your life you should consider buying a Christmas gift for.  Christmas Gifts For Business I’m of course talking about your business. The festive

We’re ten days into a brand new month (if you’re reading this when I first wrote it on Thursday 10th September 2020 of course!) and what changes, if any, are you bringing to your business? After a spring and summer where life has felt disrupted, is the autumn the time to turn over a new chapter in your company history?  With a halt on easing some lockdown restrictions in just the last few days; it certainly looks like disruption to our normal way of life may continue for some time yet.  But as a business owner myself, who endeavours to support

In 2020 photos really are everything; from your website to your Instagram feed and everything else in between you should always be thinking about the next photo. Keeping your website photos updated where possible will help your website look fresh, each time your customers or audience come back to visit.  What Should A Photo Do? The important thing to remember is that a photo should tell a story in its own right; in many cases a photo shouldn’t really need text or a caption at all. The old saying “a photo tells a thousand words” is true. Words are important of course

One of the most repeated bits of advice floating around on the internet is to be authentic. To build your authenticity into your content. To be the person selling your products. To build yourself or your beliefs into the brand. We've all heard the phrase 'people buy from people' and that's sort of true. But how important is it, and what exactly does it mean? So, if people buy from people, how does your customer get to know you? Especially through our lockdown and the social distancing policies which are likely to continue for now. When you're online, do you

We’re now into our third week of this ‘lockdown’ situation where we are being told to stay at home and only to leave our homes for food and essential supplies or once per day for exercise. And many of us are now trying to deal with the ‘Work From Home’ routine - there is a Fifth Harmony* song of that name which is loosely related and I’ll add a link at the bottom. (*Fifth Harmony are an American girl band where Camilla Cabello found fame, a product of X Factor USA)  And as many of us start working from home; our

Well you don’t need me to tell you that we’re currently going through something quite unprecedented. When was the last time we couldn’t go to the football, sit in the pub or go to the gym? (ok last one I’ve never done but shh!) The point is we have an emergency on our hands and we all have to play our part in helping others and protecting yourself and those around you.  But I don’t want to be too doom and gloom today as there’s enough of that. This is a serious situation. Everyone should be listening to the Prime Minister’s

Search Engine Optimisation (SEO) is something everyone should know a little bit about. As a warning, I am not writing this blog claiming to be an SEO expert, but I am writing based on personal experience. My first tip before we even get into the blog is make sure you have a look at the free courses on Google as there are some great ones. So what does SEO mean for you? The more time and sometimes money you spend on your search engine optimisation means the bigger return you or your business is likely to receive. So when you enter the

Social Media is such a good way of getting in touch with your customers because it helps you talk directly to them, but good content can be so expensive. I don't mean just cold hard cash either, because you can spend as much money as you like boosting posts or bidding for space. I mean the time you spend learning to create content, actually making it, then all the research and the analysis that you should do after. We don't often measure the cost of social media including our time and energy, and we should. About 74% of Facebook users

We’re a few weeks into 2020 now and if you’re like most you have probably only just caught up from the post-christmas to do list! And if I'm honest today I’m probably just going to add to your to do list - but it’s all for good reason so stick with me… It's all about visual marketing! You’ve probably heard before lots of people telling you to do more visual marketing for your business, either video or pictures, or an infographic maybe, but it’s not a quick fix. Especially if you’re juggling running a business or, if you’re self employed, a tax

Adam Wood - Website & Design Expert. January! What a month and who asked for it? No one! But here we are, and if you remember before Christmas I wrote a blog on winding down and I was very very excited for it. However now I am back in the office, it's hard getting back into the routine of it! With an office move happening at the end of the month and working on some big projects, I feel very overwhelmed but I have seemed to crack getting back into the swing of things. As an office we are very excited to