Digital

If you don’t know what WordPress is, that’s okay. If you’re working in web design or other digital media, you may know what it is but generally it’s not a widely known platform. WordPress is a content management system that can be used to build, manage and update websites. At intoitMEDIA, we use the platform as standard for our websites and today I’m going to talk about why we do so.  Versatile means versatile! One of the first reasons we use it is because it’s versatile and our ‘versatile websites’ need to be

Finding the right words to describe your business is an evolving task. Many businesses are constantly adapting to changes within their industry, social change and economic impacts. And with that, the language and words you use to describe you and your business should reflect those changes and should adapt to recognise it. So today I’m looking at a few things you can do to keep up with those changes.  Change isn’t scary The first thing to say is don’t be afraid to change things. Since intoitMEDIA launched, less than two years ago, we have refreshed the words we use across our website

In 2020 photos really are everything; from your website to your Instagram feed and everything else in between you should always be thinking about the next photo. Keeping your website photos updated where possible will help your website look fresh, each time your customers or audience come back to visit.  What Should A Photo Do? The important thing to remember is that a photo should tell a story in its own right; in many cases a photo shouldn’t really need text or a caption at all. The old saying “a photo tells a thousand words” is true. Words are important of course

The Prime Minister and the government have unveiled a 50 page document which has set out the phased return towards normal life with some easing of restrictions officially coming into force yesterday.  What’s changed?  Boris Johnson has actively encouraged those who cannot work from home to now return to work ‘where it’s safe to do so’ highlighting construction and manufacturing as sectors who’s employees should now be returning to work. We’re allowed out for more exercise. Under the lockdown rules imposed on March 23rd the rule said ‘once per day’ you could leave the home to exercise. Although there was never a time

With coronavirus, and furlough and closures and lockdown, life is all a bit strange! Hopefully, you're super busy with extra work at the moment, but if, like a lot of us, you've got a bit more time on your hands, you might be thinking about what and how to proceed when life gets back to normal! So, at a time when lots of us are tightening our belts and cutting costs where we can, one of the questions we're hearing a lot of is 'Are websites worth it?'. And the answer is yes. With markets, fairs and events being cancelled for

When you're running a business you've got a to-do list a mile long! We know, we're right there with you! It can be an uphill battle to sort out your sales, invoicing, accounts, doing the actual work, and marketing. Marketing can be even more of a pain because it feels like there is always something else to do. Another social platform to use, have you been to this networking event or maybe do you need some posters? It can be quite overwhelming, especially when you think of all the other things you need to do. So how do you

It's been a little while since I last wrote a blog post and for that I apologise, I’ll not bore you with the usual ‘we’ve been ever so busy’ because who isn’t? Anyway, today I’m talking a little bit about words and photos and which is more important. Just think about that for a second, if you could only have one or the other would you choose words or photos? Tough one I say. This was something myself and Abbie were chatting about in the office this week after seeing many social media posts about World Book Day (Ps. If

Social Media is such a good way of getting in touch with your customers because it helps you talk directly to them, but good content can be so expensive. I don't mean just cold hard cash either, because you can spend as much money as you like boosting posts or bidding for space. I mean the time you spend learning to create content, actually making it, then all the research and the analysis that you should do after. We don't often measure the cost of social media including our time and energy, and we should. About 74% of Facebook users

Digital marketing is key when the sales process is no longer driven by the seller, but by the consumer. If a consumer has a problem they no longer turn to the salesperson, but to an online search engine. (Google probably, as they currently have 90.46% of the search engine market share worldwide) to find the solution. Abbie Burgess- Social Media and Photography expert Cost is almost directly proportional to the amount of research your customer will do. The more expensive your product is, the better your digital marketing needs to be, as the more research a prospective customer will do. This shift