Digital

Digital marketing is key when the sales process is no longer driven by the seller, but by the consumer. If a consumer has a problem they no longer turn to the salesperson, but to an online search engine. (Google probably, as they currently have 90.46% of the search engine market share worldwide) to find the solution. Abbie Burgess- Social Media and Photography expert Cost is almost directly proportional to the amount of research your customer will do. The more expensive your product is, the better your digital marketing needs to be, as the more research a prospective customer will do. This shift