Digital

When you're running a business you've got a to-do list a mile long! We know, we're right there with you! It can be an uphill battle to sort out your sales, invoicing, accounts, doing the actual work, and marketing. Marketing can be even more of a pain because it feels like there is always something else to do. Another social platform to use, have you been to this networking event or maybe do you need some posters? It can be quite overwhelming, especially when you think of all the other things you need to do. So how do you

It's been a little while since I last wrote a blog post and for that I apologise, I’ll not bore you with the usual ‘we’ve been ever so busy’ because who isn’t? Anyway, today I’m talking a little bit about words and photos and which is more important. Just think about that for a second, if you could only have one or the other would you choose words or photos? Tough one I say. This was something myself and Abbie were chatting about in the office this week after seeing many social media posts about World Book Day (Ps. If

Social Media is such a good way of getting in touch with your customers because it helps you talk directly to them, but good content can be so expensive. I don't mean just cold hard cash either, because you can spend as much money as you like boosting posts or bidding for space. I mean the time you spend learning to create content, actually making it, then all the research and the analysis that you should do after. We don't often measure the cost of social media including our time and energy, and we should. About 74% of Facebook users

Digital marketing is key when the sales process is no longer driven by the seller, but by the consumer. If a consumer has a problem they no longer turn to the salesperson, but to an online search engine. (Google probably, as they currently have 90.46% of the search engine market share worldwide) to find the solution. Abbie Burgess- Social Media and Photography expert Cost is almost directly proportional to the amount of research your customer will do. The more expensive your product is, the better your digital marketing needs to be, as the more research a prospective customer will do. This shift