intoitMEDIA

It’s been a difficult few months for businesses and spending money on expensive PR campaigns or marketing plans might not be the main priority. We understand that, but of course as a business you have to make money. Now more than ever maximising your opportunities is more important than ever. PR is all about you managing your businesses messages. So today I’m going to talk through some ways you can accelerate your businesses PR, without necessarily spending loads of cash.  Blogging  Blogging is a great way to do PR and connect with customers. However the drawback is having to write about yourself

Continuing on our social media journey, we're now at Platform Instagram! People working in business to business categories often dismiss Instagram, and they shouldn't! Instagram is a great opportunity to highlight your product or service in practise. Being based on images and videos means its ideally placed to help you how off what you sell 'in the moment', rather than trying to sell sell sell all the time. Why is Instagram so good? Well, its because of what is allowed on the platform. It declutters marketing. There's no link jamming, no spamming, no which sort of content shall I post,

We’re continuing our marketing train journey, but this time we’re stopping off at Platform Twitter!Twitter is quite often overlooked in terms of social media. Maybe its because people would rather be on Facebook (because it’s the oldest) or Instagram (because it’s pictures). Even platforms like TikTok are becoming busier and busier as people jump on the bandwagon (or train?!). But do you know your way around? Do you know how to get the best out of your business from Twitter? Or, do you know why Twitter isn’t for you? It’s not for everyone! We can help you decide!  Who is on the platform? Twitter works a

So we all know how many different things there are to think about in marketing, and running a business. We all also know that we have very limited time in which to do all these things. Try thinking about everything as a train line, with stops and platforms along the way where you can do your work. Not every stop had a platform you want to get off at, but there'll be some you just have to, like the HMRC stop, with platforms for everyone whether you're a sole trader, a limited company or a partnership. Then there are

If you don’t know what WordPress is, that’s okay. If you’re working in web design or other digital media, you may know what it is but generally it’s not a widely known platform. WordPress is a content management system that can be used to build, manage and update websites. At intoitMEDIA, we use the platform as standard for our websites and today I’m going to talk about why we do so.  Versatile means versatile! One of the first reasons we use it is because it’s versatile and our ‘versatile websites’ need to be

Logos are probably the most important aspect of your brand because they're your first opportunity to tell your customer what you want them to hear. They're the first thing a customer sees, and the thing that they base all their decisions off. A good logo links all the aspects of your brand together, from the colours you use to the shapes. So, how do you go about getting the right logo for you? We'll talk you through how we created Tracey from People Excellence Performance's new logo. Tracey came to us for a new logo design that will be used

Finding the right words to describe your business is an evolving task. Many businesses are constantly adapting to changes within their industry, social change and economic impacts. And with that, the language and words you use to describe you and your business should reflect those changes and should adapt to recognise it. So today I’m looking at a few things you can do to keep up with those changes.  Change isn’t scary The first thing to say is don’t be afraid to change things. Since intoitMEDIA launched, less than two years ago, we have refreshed the words we use across our website

There's a real focus on video at the moment, both with businesses maybe having a bit more time and with platforms like TikTok going from strength to strength. Even old-timers like Youtube are growing and developing, and is also the second most used search engine in the world, according to Brandwatch. There are lots of ways to achieve a technical finish for videos without having a lot of knowledge or ability. There is nothing worse than having technical problems that spoil your brand message, and it really turns your audience away.We know that getting good video content can be

Social media is probably the most useful tool available to startups and SME's because it is so much more accessible. You don't need a huge budget, you don't need to understand code, and you have total control over your results. The only thing you need to put in is some time and creativity. What sort of results are you looking for? Better brand awareness? More sales? One tends to lead into the other; if you have better brand awareness, more people know who you are, and you're more likely to get more sales. Likewise, if you get more sales, there's

The Prime Minister and the government have unveiled a 50 page document which has set out the phased return towards normal life with some easing of restrictions officially coming into force yesterday.  What’s changed?  Boris Johnson has actively encouraged those who cannot work from home to now return to work ‘where it’s safe to do so’ highlighting construction and manufacturing as sectors who’s employees should now be returning to work. We’re allowed out for more exercise. Under the lockdown rules imposed on March 23rd the rule said ‘once per day’ you could leave the home to exercise. Although there was never a time