intoitMEDIA

So we all know how many different things there are to think about in marketing, and running a business. We all also know that we have very limited time in which to do all these things. Try thinking about everything as a train line, with stops and platforms along the way where you can do your work. Not every stop had a platform you want to get off at, but there'll be some you just have to, like the HMRC stop, with platforms for everyone whether you're a sole trader, a limited company or a partnership. Then there are

If you don’t know what WordPress is, that’s okay. If you’re working in web design or other digital media, you may know what it is but generally it’s not a widely known platform. WordPress is a content management system that can be used to build, manage and update websites. At intoitMEDIA, we use the platform as standard for our websites and today I’m going to talk about why we do so.  Versatile means versatile! One of the first reasons we use it is because it’s versatile and our ‘versatile websites’ need to be

Logos are probably the most important aspect of your brand because they're your first opportunity to tell your customer what you want them to hear. They're the first thing a customer sees, and the thing that they base all their decisions off. A good logo links all the aspects of your brand together, from the colours you use to the shapes. So, how do you go about getting the right logo for you? We'll talk you through how we created Tracey from People Excellence Performance's new logo. Tracey came to us for a new logo design that will be used

Finding the right words to describe your business is an evolving task. Many businesses are constantly adapting to changes within their industry, social change and economic impacts. And with that, the language and words you use to describe you and your business should reflect those changes and should adapt to recognise it. So today I’m looking at a few things you can do to keep up with those changes.  Change isn’t scary The first thing to say is don’t be afraid to change things. Since intoitMEDIA launched, less than two years ago, we have refreshed the words we use across our website

There's a real focus on video at the moment, both with businesses maybe having a bit more time and with platforms like TikTok going from strength to strength. Even old-timers like Youtube are growing and developing, and is also the second most used search engine in the world, according to Brandwatch. There are lots of ways to achieve a technical finish for videos without having a lot of knowledge or ability. There is nothing worse than having technical problems that spoil your brand message, and it really turns your audience away.We know that getting good video content can be

Social media is probably the most useful tool available to startups and SME's because it is so much more accessible. You don't need a huge budget, you don't need to understand code, and you have total control over your results. The only thing you need to put in is some time and creativity. What sort of results are you looking for? Better brand awareness? More sales? One tends to lead into the other; if you have better brand awareness, more people know who you are, and you're more likely to get more sales. Likewise, if you get more sales, there's

The Prime Minister and the government have unveiled a 50 page document which has set out the phased return towards normal life with some easing of restrictions officially coming into force yesterday.  What’s changed?  Boris Johnson has actively encouraged those who cannot work from home to now return to work ‘where it’s safe to do so’ highlighting construction and manufacturing as sectors who’s employees should now be returning to work. We’re allowed out for more exercise. Under the lockdown rules imposed on March 23rd the rule said ‘once per day’ you could leave the home to exercise. Although there was never a time

One of the most repeated bits of advice floating around on the internet is to be authentic. To build your authenticity into your content. To be the person selling your products. To build yourself or your beliefs into the brand. We've all heard the phrase 'people buy from people' and that's sort of true. But how important is it, and what exactly does it mean? So, if people buy from people, how does your customer get to know you? Especially through our lockdown and the social distancing policies which are likely to continue for now. When you're online, do you

We’re all being tested right now in lots of different ways. The elderly and those with existing health conditions having to living a life of shielding away for 12 weeks; we’re all having to manage without seeing any of our friends or family we don’t live with for the forceable future; and those running businesses large or small are having to adapt. And if you’re one of the latter - trying to run a business - we’re in the same place as you right now.  At intoitMEDIA we’re working from home and making use of everyone’s new best friend ‘zoom’ so

With coronavirus, and furlough and closures and lockdown, life is all a bit strange! Hopefully, you're super busy with extra work at the moment, but if, like a lot of us, you've got a bit more time on your hands, you might be thinking about what and how to proceed when life gets back to normal! So, at a time when lots of us are tightening our belts and cutting costs where we can, one of the questions we're hearing a lot of is 'Are websites worth it?'. And the answer is yes. With markets, fairs and events being cancelled for