Social Media

So we all know how many different things there are to think about in marketing, and running a business. We all also know that we have very limited time in which to do all these things. Try thinking about everything as a train line, with stops and platforms along the way where you can do your work. Not every stop had a platform you want to get off at, but there'll be some you just have to, like the HMRC stop, with platforms for everyone whether you're a sole trader, a limited company or a partnership. Then there are

Social media is probably the most useful tool available to startups and SME's because it is so much more accessible. You don't need a huge budget, you don't need to understand code, and you have total control over your results. The only thing you need to put in is some time and creativity. What sort of results are you looking for? Better brand awareness? More sales? One tends to lead into the other; if you have better brand awareness, more people know who you are, and you're more likely to get more sales. Likewise, if you get more sales, there's

We’re all being tested right now in lots of different ways. The elderly and those with existing health conditions having to living a life of shielding away for 12 weeks; we’re all having to manage without seeing any of our friends or family we don’t live with for the forceable future; and those running businesses large or small are having to adapt. And if you’re one of the latter - trying to run a business - we’re in the same place as you right now.  At intoitMEDIA we’re working from home and making use of everyone’s new best friend ‘zoom’ so

Today we talk a lot about creating engaging content because that's what the algorithms want. But are we right to focus on engagement? Matthew Sweezey, said that 'Your customers aren't in it to be engaged, they're looking to be entertained'. This is the Principal of Marketing Insights for Salesforce.com. He's also an author and contributor of Forbes and Harvard Business. And why is it so important? Well, because now there is so much choice and so much access to information, you need to make sure that your customer, your audience, sees and buys into your content. The Sales Relationship Businesses forget