Sunderland Shorts is a four-day film festival that celebrates filmmaking talent from all over the world. They work with the biggest talents in the film industry and local universities in supporting creative talent in the North East.
Sunderland is the only non-capital city to sign a Friendship Agreement with Washington DC. Established in 2014, it developed in collaboration with DC Shorts which has gone from strength to strength. It’s now one of the most successful film festivals in the USA.
Part of the challenge of running a successful festival is the marketing campaigns! A website and social media content are vital in a marketing funnel, developing the online audience, therefore increasing the number of tickets sold. We kept everything updated as one of our jobs for the 2019 festival.
Each year the website is refreshed. This maintains the feel of the festival, along with brand guidelines supplied by Sunderland City Council, consequently ensuring it’s attractiveness to the local audience and the people submitting films.
intoitMEDIA created the new website and updated the new entries, and of course, the winners. The website was maintained in line with the branding across all of the other platforms because effective marketing is familiar.