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Pride Radio

They come from a collection of LGBT media brands including Pride World Radio, the Pride Media Centre, and Out and Proud TV.

They wanted support to build their social media platforms up for their radio brands. This helps to increase income through their advertising by having a bigger audience.

intoitMEDIA boosted the number of likes and follows on Facebook and Instagram within a week, increasing numbers in the target audience (men and women between 35-55). We created interesting content for social media. For example, quotes from LGBT people which gets people to like and share the content, importantly, increasing brand awareness. We also produce a daily quiz question which people play by commenting or reacting (on Facebook).

The Instagram account was created from scratch. We built an audience using popular hashtags which increased the visibility of the account, and because of this people followed the account. The audience on Instagram increased quickly through our use of strong visual images.

The brand posts their own content around the scheduled stuff; at Northern Pride, Pride Radio used their online platforms to create live videos and interviews. As this was alongside regular content that produced engagement, the content received some of the highest engagement that month.

 

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